Services
Strategy + Execution
Branding
Consumer + Employer Brand
Approach: I focus on extracting the differentiated essence of your brand to gain awareness and affinity among your ideal customers and build audiences and communities. I lead discovery sessions, workshops and focus groups with your team — using frameworks from brand and design thinking — to devise and amplify a look, feel and voice that stands out.
Process: Brand campaigns; messaging; naming conventions and taglines; brand pillars; websites; mission, vision and values; talk points; customer personas; journey maps; market analyses; messaging; marketing plans and more.
In Addition: I bring expertise in employer branding, the most important, revenue-generating discipline your C-suite hasn’t heard of (yet).
Content
Strategy, Story Packages + Writing
Approach: My journalism background gives me an edge in content, whether editorial or branded media. I create more leads and broaden reach with multi-channel, multimedia content strategies and story packages that engage viewers, generate leads and establish your reputation as a thought leader or influencer.
Capabilities: Multi-channel content strategies and writing. Think case studies, articles, videos, branded content, ghostwritten bylines and more. Depending on the client engagement, I can devise a playbook for your writers or execute against a strategy I build for you.
If you have content needs, email me. I’d love to share more about how I work.