Built In

PROJECT: #UnitedWeTech Campaign

At the start of COVID-19, this social media campaign honored tech’s ability to uplift humanity.

In this campaign, which leverages the tagline I wrote for Built In, companies shared their stories of stepping up for the greater good. One startup helped overcome the ventilator shortage by 3D printing ventilator parts. Another worked with hospitals to build an online triage app. I developed the surrounding messaging and site pages and collaborated with the social media leader to seed posts and gain lift-off. 

RESULTS: #UnitedWeTech content drove 3.3K site visits in two months. 

#UnitedWeTech Social Content

#UnitedWeTech Writing