Built In
PROJECT: #TheTechLife Campaign
To help Built step into its lifestyle brand swagger, this campaign shows tech as a way of life, not just a way of work.
One hallmark of lifestyle brands: They celebrate their users, who become loyal ambassadors. These articles show how Built In’s users live “the tech life.”
What’s On Their Desk?
These stories are tech’s answer to the “What’s In Her Bag?” articles, a staple for women’s magazines. Instead of showcasing which lip gloss brands celebrities keep in their purses, however, these articles showcase what tech leaders keep on their desks — and the meaning these items carry. You can tell a lot about a leader by what they keep on their desk. Click an image to zoom in and read.
The Big To Do
Tech professionals want to know what other professionals do all day. These stories ask users: What’s on your “to do” list, and what part of that list gets you out of bed. Click an image to expand and read.
Social Media
Social engagement was high. Click an image to zoom in and read.
