Built In

When it was time to offer customers a more premium profile page, I worked with the creative team, including designers and UX experts, to develop it.

To help customers attract applicants, Built In had provided customers with free profile pages, featuring basic information. Would a more visually engaging and content-rich version deliver more value?

I created an “Insider Profile Page” to include grabby mini-stories, an “Office 411” feature, pull quotes and original photography or set of videos. I wrote the pages and directed videos for three beta tests. When these proved successful, Built In put these on their product menu; they went on to be among Built In’s highest-demand products.