Meet Barbara Turf, Ceo, Crate and Barrel

PINK Magazine
Crate Expectations: A profile of Barbara Turf
By Tiffany Meyers |  December 2008

If not for a few details – the cash registers, the sales associates – I’d swear I was a guest in Barbara Turf’s home getting a tour of the rooms she’s lovingly decorated.

Strolling through the Crate and Barrel home store adjacent to suburban Chicago’s Northbrook Court shopping mall, near the company’s headquarters, the new CEO and I stop intermittently to admire the things she loves most – textiles from India, a French table of solid oak. As in any home, her relationship to these pieces, many of which hold reminders of her family, is deeply personal. “My daughter just bought this sofa for herself,” Turf says as we sink into the Huntley, a couch with clouds instead of cushions. “You’ll have to tell me if you think it’s comfortable.”

Of course, in many ways, Crate and Barrel is Turf ’s home, one she helped build over the last 40 years. In one of the highest-profile succession stories of the year, Gordon Segal, who opened the first Crate and Barrel in 1962 with his wife, Carole, named Turf the company’s new CEO in May.

In one of the highest-profile succession stories of the year, Gordon Segal, who opened the first Crate and Barrel in 1962 with his wife, Carole, named Turf the company’s new CEO in May. With eight new Crate and Barrel home stores up and running this year, including the first international foray, Turf is leading with the same commitment to innovation that’s prompted Segal to describe his longtime No. 2, now the company’s No. 1, as nothing short of a “retail visionary.”

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Design Your Home Office on a Budget

Entrepreneur’s StartUps
Design Your Home Office Space
By Tiffany Meyers | March 2009

Among the benefits of working from home: your 32-second commute, pajamas and the freedom to create an environment that works for you, not the common denominator. Checking in with interior stylist Amy Lenahan of Chicago’s design i interiors, we located two lackluster office spaces with one goal in mind: break all the rules of corporate décor without breaking the bank. 

HOME OFFICE NO. 1
Don’t know where to start? Follow your heart. Commit to an item you love and build the room around it. For curtains, Ikea’s Fredrika fabric ($5.99 per yard) paired with a more basic red fabric, the Minna ($6.99 per yard), set our hearts aflutter, so we carried the eye-popping reds throughout the rest of the room.  “In a home office, where privacy isn’t such an issue, I advise clients not to hide windows behind heavy drapes,” Lenahan says. To maximize natural light, mount your curtains on the outside of the frame. (While we’re on the subject, Ikea’s Täljare curtain rod set, $14.99, couldn’t make curtain hanging easier.)

“The color red speeds up our heart rate and increases our pulse,” says Kate Smith, founder of color consulting firm Sensational Color and member of The Color Marketing Group, an international color trend forecasting organization. “It’s good for an office because it encourages action and confidence. It makes us feel physically empowered–and even the boldest entrepreneurs sometimes need a little of that.”

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