HOW
My coverage for HOW Magazine includes a rigorously researched piece on ways to design and market messages that engage both baby boomers and millennials and a popular article that looks at the resurgence of hand-made design.
Marketing to the Extremes (PDF)
Strategies to reach baby boomers and their millennial babies–and the surprising things these two demographics share in common.
Show of Hands (PDF)
The DIY and hand-made aesthetic sees a resurgence–and finally gets some respect–in commercial graphic design.
Rebranding
While a typical company might hold its breath and launch a rebrand once or twice in its lifetime, a Minneapolis interactive firm undergoes identity overhauls every 150 days.
Success By Design
We’re five years into the new millennium, and the gurus of modern business have at last decided to agree with IBM’s Thomas Watson Jr., who said that good design is good business.
