ADVERTISING AGE
Marketing 50: Special Report
Häagen-Dazs: A Marketing 50 Case Study
American Express Members Project: A Marketing 50 Case Study
Rihanna Umbrellas From Totes: Marketing 50 Case Study
NBA Playoffs: A Marketing 50 Case Study
Media Mavens: Special Report
Scott Neslund: CEO MindShare North America
Brian Terkelsen: Exec VP-managing director of Connectivetissue, MediaVest
Joshua Spanier: Director-Communication Strategy, Goodby, Silverstein & Partners
Women to Watch: Special Report
Annette Stover: Euro RSCG
Tara Walpert Levy: Visible World
Lisa Caputo: Citi
Eco-Marketing: Special Report
Frugal Urban Drivers Buy Into Flexcar Formula: Young Adults Have Better Ways to Spend as They Heed Ad Message of ‘Saving Green in More Ways Than One’
Women to Watch: 2007
Mary O’Keefe: Principal Financial Group
Laura Lang: Digitas USA
Ann Mukherjee: Frito-Lay
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Special Report: Kids Marketing cover story
Culture Mosaic
From urban to “hurban,” there’s no shortage of terms to describe marketers’ efforts to reach today’s culturally diverse youth. Now make room for one more concept: intraculturalism…
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Special Report: Kids Marketing
Marketing to Kids Comes Under Fresh Attack
Assuming that it’s ok to market to 11-year-olds as if they were 16-year-olds is shocking to some media and advertising critics who have taken up the battle against marketing to kids.
Marketing efforts playing into tweens’ aspirations to adopt attitudes of much older teens are one alarming development that author Susan Linn sees….
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Special Report: Kids Marketing cover story
Learning Curve
In this era of so-called age compression-with kids growing up faster in their tastes and habits-the shelf life of products created specifically for tweens and teens increasingly gets shorter.
While many marketers continue to target these two fast-moving age groups through separate efforts, some youth market experts make the case for appealing to tweens and teens as a single kind of uber-demo….
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Special Report: Luxury
Marketers Learn Luxury isn’t simply for the very wealthy
Purveyors of luxury products increasingly have their sights set on Joe Average as well as Joe Millionaire, and that’s changing the definition of “luxury”…
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Special Report: The College Market
Marketers miss wanderlust of demo
Today’s university students will fill tomorrow’s first-class seats, and travel marketers that leverage the opportunity will be well-served, experts say….
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Special Report: Kids Marketing
Kids gaining voice in how home looks
Parents still write the checks for big-ticket items like home furnishings, but often not without asking their kids first….
