Young & Laramore: Agency Profile (excerpt)
By Tiffany Meyers, March/April 2005 Issue
An Indianapolis agency with a maverick sensibility and a growing roster of clients.
After the 2001 ADDY awards ceremony in Indianapolis, a group of Young & Laramore staffers walked to their parking lot. Carrying 81 awards, more than all participating agencies combined could claim, they arrived to find the tires of their cars–and only their cars–deflated. Since Y&L had dominated the local show for 16 years, coincidence seemed a deficient explanation.
But vandalism, like jealousy, can be an unexpected form of flattery. In this case, it was a dramatic confirmation of Y&L’s role as a creative powerhouse, one that neatly corresponded with a conclusion the agency had made independently about its goal for the future.
That year, Y&L focused all its energies on expanding an already growing presence in the national arena. Today, its national client base includes Delphi Electronics’ Monsoon, Stanley Steemer, Goodwill, Delta Faucets, and Steak ‘n Shake.
In a figurative sense, the awards-night delinquency befits the rebellious sensibilities of Y&L’s founders. But unlike the parking lot thugs, the effusive intellectual, David Jemerson Young, and the reserved gentleman, Jeff Laramore, rabble-rouse by refusing to perpetuate the status quo.
The complete article, published in Communication Arts’ March/April 2005 Issue, is a subscription-only feature. Please visit Communication Arts for more information.