Notes from CUSP
By Tiffany Meyers, October 2011
“We all come here with a truckload of fears,” shouts Mike Ivers, president of capacity-building organization Goodcity. He’s riling up the crowd for the fourth annual CUSP—a “conference about the design of everything”—created by design firm Smbolic.
And he’s wearing a blindfold. Ivers, a former priest who knows how to raise a roof, shares the stage with a group of young people. Representing his fears, they lead him around, as fears are wont to do, and spin him in discombobulating circles. “Get dizzy at CUSP!” he hollers. His point? Fear is a constant. Learn to use it.
Attendees do have things to fear today. There are the forthcoming breaks, for instance, during which they’ll have to mingle. There’s failure. And success. And then there’s this: In any gathering about social innovation, there’s a chance that all the enthusiasm could snowball into that brand of unchallenged, “designers talking to designers” groupthink about The Power of Design.
But that doesn’t happen. Instead, the multidisciplinary speakers—many of whom aren’t traditional “designers”—stand before the audience and lay down the truth, in all its glorious nuances and complexity.