Message: We cling to the myth of the lone genius, the creative recluse who launches a tech revolution out of thin air. But innovation isn't born in isolation. Thin air will always be thin air — until people breathe it to life.

Ideas need people. People of diverse backgrounds. And differing points of view. Ideas need people to come together, to think and argue and create. Ideas need people to break the idea, fix it and break it again.

That’s how people turn their “could” into their “created,” their “dream” into their “done” and their big idea . . . into more than just a myth.

Background: Co-wrote and produced video in partnership with agency Jump Point and Built In art director Shannon Duke.