Copywriting

Monetate White Papers If learning the intricacies of a new industry were a marathon, I “trained” for many years as a journalist, where an ability to write with authority about topics ranging from technical to . . . inscrutable is the name of the game. In the case of this marathon—writing for the website testing platform Monetate—I was lucky to have a client who plied me with background reading. In the end, I lost count of how many pieces I wrote for Monetate, but I do know I can now explain a “multivariate” test in a way that makes sense to a third grader. Okay. Maybe a seventh grader. Download a PDF sample to the right.