Copywriting

Crescendo Apparel Spring/Summer Lookbook Crescendo Apparel—a wearable, “off the runway” collection—is designed to fit and flatter the pear-shaped woman. For women who have their tailor on speed dial, Crescendo solves “dressing room angst” with a glove-like fit. This Spring/Summer catalog is part of my ongoing work with the company, for which I’ve been writing since 2009. In keeping with the voice I developed for Crescendo overall, the tone in the lookbook is “kicky” and smart.

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The Marlene (Dietrich, of course.)
Hollywood icon Marlene Dietrich once said: “Glamour is what I sell; it’s my stock in trade.” Our wide-leg pant, with slouchy pockets and a seam down the front, commences your brilliant career in the glamour industry.

The Versailles
Walking through the gardens at Château de Versailles, Marie Antoinette would have lit up the sky in this skirt. Fountain-like layers add flounce; the floral pattern, femininity. And the pop of metallic silver? That’s for glam. Fresh, airy cotton in a floral print of slate, lavender and silver.

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The Serenade Dress
The Serenade, in a bold, check-me-out print, transitions from day to night effortlessly. Wear it on your balcony, as your lover (or just some guy with a lyre) croons his adoration. Jersey in a bold, cream-and-black print.

The Boho Dress
Tumbling to your ankles, our boho-chic maxi dress is drenched in inky colors, including candy pinks, teals and a black so black it’s blue. The opulent silk puts the chic in boho-chic, catching flecks of light as you move in the sun. Bodice in black bamboo jersey; bohemian print in silk.

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The Madison Avenue
Joan Holloway, temptress of 1960s-based “Mad Men,” would have smoldered in this sexy number. At back, a kick pleat adds sass. But this skirt isn’t just a pretty face. We’ve used men’s shirting material to add a hit of power to the feminine, curve-hugging lines. Men’s shirting material in a deep indigo or a shade of buff with a hint of stripes (shown).

The Edo
Kabuki performers, those celebrities of Japan’s Edo Period, wore exquisitely made kimonos on and off stage. Our Edo Dress, cinched with an obi inspired sash, reinterprets the kimono’s flat-panel construction for modern life. Bamboo or luxury jersey in nail-polish pink, plum, Caribbean sea (shown), cobalt, white and black.

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The First Lady
Our First Lady pant re-imagines the traditional tuxedo trouser, infusing that otherwise masculine cut with lithesome femininity. We lost the satin side stripe of the original, opting instead for subtle piping down the leg. Our muse, First Lady Michelle Obama, would radiate in these. Triacetate in black.

The Kayla
Yes, these pants are white. Stay with us now. White pants can be as flattering as a doting lover if they’re made for your body. Our crisp Kayla pant, with slight, vertical ribs, grants the world permission to dote on you, too. Denim twill in white; slight, vertical ribbing.

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The Rhapsody
A bandeau cinches our satin Rhapsody Dress at the waist, while a boat neck presents the architecture of your collarbone to the world. With a sweeping cowl neck on the flip side, the dress invites the eye to skate across the elegant slopes of your back. That’s the rhapsody part. Satin in black or navy, with a jersey bandeau in plum, nail-polish pink (shown), Caribbean sea, cobalt, white or black.