Copywriting

Chai Ming Naming: 40-Piece Furniture Collection For Chai Ming, I developed names for a 40-piece collection of high-end furnishings. Inspired by the furniture’s lyrical lines, many names draw from classical dance. The Relevé table, for instance, suggests the intentional placement of a dancer on pointe. Pieces with provenance in mid-century design evoke the golden era of Hollywood. So we have the Hepburn chair, which leans back to regard the room, confident as Katharine herself.

Relevé Table

Hepburn Chair

Dante Chair

Daybreak Chair