Copywriting

Crescendo Apparel Fall/Winter Lookbook This catalog, excerpts from which appear below, is part of my ongoing work with Crescendo Apparel. At this point in the company’s history, it was important to introduce consumers to the founder. She launched Crescendo to serve the pear-shaped woman, who is neglected by the most fashion-forward labels. Her personal story is woven into the piece (see PDF, right), creating an emotional connection with consumers who struggle to find clothes that fit off the rack.

Excerpt

The Callback Sweater
Let the collar fall into place on its own or pin it for an asymmetrical neckline. Either way, The Callback Sweater is always camera ready. Double-knit jersey bodice, with cuffs and collar in a waffle-textured knit.

The Journalist Pant
The tailored, professional silhouette of our Journalist Pant is fit for a high-powered day at work. But with its roomy leg and lush fabric, it feels more like a comfortable, weekend pant. Lambswool in a shade of coffee.

The Go-See Top
The Go-See Top reveals a V-shaped whisper of sex appeal at your décolletage. Sleek satin bands finish the sleeves and empire waist. Wear it with jeans or a dressy skirt.

The Deco Skirt
We’ve drawn inspiration from the formal qualities of Hollywood Deco interiors, a reference that’s most apparent in the skirt’s architectural side panels. At the hem, The Deco Skirt ends in duets of unexpected kick pleats, which dance along with your movements. Wool in black or graphite.

Excerpt

The Monaco Dress
Two ribbon-like bands envelop the waist of The Monaco Dress, while a rounded hemline mirrors the deep scoop neck up top. For a shot of asymmetry, a band also encircles the left wrist. Choose any two colors from these double-knit jersey options: eggshell, café au lait, emerald, merlot and black. Or select one color for the dress as a solid.

The Barcelona Skirt
Architect Mies van der Rohe, who designed the Barcelona Pavilion in 1929, defined 20th century architecture with his glass-and-steel masterpieces. We applied his “less is more” approach to our sexy secretary skirt—a curve-clinging form with angled pockets and side darts to slenderize.

Excerpt

The Soul Mate Top
The knit Soul Mate Top hugs you at the bodice, draping at the neckline across your collarbone. Long sleeves gather at the wrist and jewel-like pleats extend the shoulder line to give you a more stately carriage. Available in cayenne red, mustard, peacock, black and white.

The Metropolis Skirt
The Metropolis’ organic, art nouveau silhouette plays against geometric details in “vegan leather” at the waist and hemline. Professional but in that “foxy corporate” kind of way, The Metropolis skims the hips before flaring slightly at the hem. Available in black stretch wool or, for winter delivery, order the skirt in our cream-and-black “pointelle” wool.

The After Party Dress
The “basic” black dress just got…anything but basic. Our version of that wardrobe essential gets its high-impact, sculptural drama from an asymmetrical neckline and integrated “vegan leather” belt. Black, waffle-knit bodice, with skirt in stretch wool.

Excerpt

The Tribeca Jacket
With a zippered front, the Tribeca’s “vegan leather” option in black, slate or chocolate will turn on your inner rockstar. Striking a more classic note, the stretch wool option—which Kathryn models on a previous page—is available in black, cream or plum. Vegan leathe or stretch wool.

The Producer Pant
We’ve designed a versatile, straight-legged style to carry you from day to night. A “vegan leather” waistband cinches you at the middle, while an extended tab lays flat to streamline your profile. Available in stretch tweed or, for winter delivery, order the pant in our cream-and-black “pointelle” wool.

The Betty Blouse
We transformed a wardrobe staple–the button-down shirt–into a wardrobe statement. The Betty’s wide collar and exaggerated cuffs play against the delicacy of sheer sleeves. Satin and sheer in magenta, sand or graphite. Also available in two combinations: emerald satin with sheer sleeves in graphite. Or cream satin with sheer sleeves in sand.

The Novelist Pant
The wide waistband of The Novelist Pant, made of a delicate sheer with ruching, adds romance to an otherwise crisp, wide-legged silhouette. Triacetate in black; waistband in magenta, sand or graphite.