Gen Y + Boomers: 2 Sides of Same Coin?

How Magazine
Generationally Speaking

By Tiffany Meyers

In many ways, an assessment of Boomers and their babies/grandkids (or the millions of young Americans known as Generation Y) is an apples-to-oranges prospect. The two groups have come of age in vastly different eras of U.S. history, consuming and creating different cultural touch points.

To compare the two generations, you’d have to compare the space race to MySpace, Earth Day to Green Day, the Mod Squad to the iPod, and so on all the way up to Watergate vs. Monicagate. Perched on (almost) opposite ends of the demographic spectrum, each group brings a unique set of needs to the marketplace as consumers.

All of this makes the traits they do share particularly notable. For one, these groups both live with a rather unflattering reputation for suffering from self-entitlement issues. Also from the Department of Blanket Statements, they’re said to view the future of the world through rose-colored glasses-particularly in comparison to the purportedly nihilistic Generation X that sits between them.

And of course, they’re two highly sought-after consumer sectors.As the two largest generational segments in the U.S., Boomers and members of Generation Y exert tremendous influence over the nation’s social, cultural and political landscape. Wielding formidable power and influence in economic terms as well, they’ve emerged as two of the sweetest spots for marketers pitching all manner of products and services.

The first thing to know about Generation Y is that it possesses more monikers than a demographer’s spreadsheet. In its roughly 30 years of existence, this group has been called Millennials, Reagan Babies, Generation Next, Echo Boomers and iGeneration, to name a few.

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Artful Tension

Chicago Tribune
Artful Tension
By Tiffany Meyers, September 5, 2010

Every art lover knows: Creative expression, whether it’s museum-quality paintings or videos by Madonna, is sometimes about making you squirm. Hang a few provocative pieces on the walls of your home, and you’ve got a different kind of challenge — how to incorporate edgy artwork into an interior that’s welcoming and happy; and whether you should take down your precious paintings when mom and dad stop by for a visit.

For Jeanne Landolt Masel, owner of the online gallery shiftartgallery.com, the answers came easy. In the loft home she shares with husband Dennis Masel, she has created a space that puts the couple’s art collection center stage. And she wholeheartedly embraces the reactions from visitors. Masel’s eclectic collection includes work by emerging artists, African masks and contemporary urban art from the likes of Paul Insect, D*Face and Banksy, the British street artist whose identity remains unknown.

In terms of temperament, Masel doesn’t fit the profile of an iconoclast. She’s cheerful and outgoing. She has stuffed animals, for goodness’ sake. But the girl does enjoy a little indictment of contemporary culture. At a recent party, her piece by D*Face, which depicts the Statue of Liberty with a clown nose and makeup, sparked debate among friends, including one whose sense of patriotism it offended.

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Design at Warp Speed

STEP Magazine
Design at warp speed
By Tiffany Meyers 

Designer Dario Antonioni, who has created retail environments for DKNY and Ralph Lauren, among others, aims to tell stories through his spaces. In the case of travel boutique Flight 001, the narrative centers on the legendary Pan Am Flight 001, which circumnavigated the globe in the 1960s.

Antonioni’s clean materials, including Plexiglass, walnut paneling, and Pirelli tiles, recreate the bygone glamour of international travel. But beneath the store’s glimmering surfaces, undertones of wit emerge, like the cash wrap shown here, designed to look like an airport ticket counter.

When asked to name the designers who have most influenced his work, industrial designer Dario Antonioni rattles off a list of figures whose innovations fit more appropriately in airport hangars than on display at the Cooper-Hewitt. They’re people like Howard Hughes, the Wright brothers, and Burt Rutan, the aerospace engineer who decided NASA was moving too slowly toward commercial space tourism so he created his own shuttle, the SpaceshipOne.

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